Hi, it’s Deborah and Euzi
The Advertising Standards Agency (ASA) has published findings from its latest online monitoring sweep, with the scope of identifying and tackling age-restricted ads appearing in children’s media. The ASA undertook a ‘CCTV-style watch’ to identify online ads for gambling, alcohol, e-cigarettes and tobacco, slimming and weight control products and food and soft drinks classified as high in fat, salt or sugar. Over three months, the ASA used monitoring tools to capture ads on over 50 websites and YouTube channels attracting a significant child audience. The ASA identified instances where ad rules were broken and acted to remove the ads, warning advertisers to review their practices to ensure they target future ads responsibly...
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